Marketer at heart, a philanthropist at core, I enjoy making people fall for brands for a living. I seek purpose-driven organizations, and work with them to change the world as we know, one life at a time. I also have an undying urge to help businesses develop more intimate & long-term consumer-brand relationships focused on value, integrity & authenticity, hence building.. a lovemark.

I am also mostly data- & opportunity-driven and one who firmly believes in the power of strategic collaboration & partnerships. As Yuval Noah Harari would put it, “The Sapiens secret of success is large-scale flexible cooperation powered by imagination” 😉